Websites that perform to maximum effect
Our approach to website development:
Our approach to website development:
At the start of the project our approach centres on defining the type of brand you want to be and what you want to stand for. We look to draw out and vocalise the aspirations of the business and the people within it, connecting it with the needs of the audiences you want to engage.
Website projects can run in conjunction with a wider rebrand or as a singular focus. Either way, this focus on the proposition development means that the design, structure, and content are in the best position to make an impact in the market.
To deliver a website that your target audiences will engage with, it is essential that messaging, style, and overall brand positioning is believable and builds trust.
We look to balance authenticity with aspiration to bring internal and external audiences with you on your journey, ensuring that users get a sense of the value you can offer, while making sure that website also presents a vision that those audiences recognise now. One that resonates with the challenges they are facing and the solutions they are looking for.
Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In a crowded marketplace it is the way to differentiate.
Presenting your brand in its best light on a new website will not only help build deeper relationships and stronger brand loyalty with brokers, clients and partners, it will foster real pride among employees, and help you attract top talent.
Telling a captivating story
In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium.
In this environment, businesses can no longer afford to be faceless entities.
In addition to giving your targets reasons why they should use your services, you need to start sharing the story behind the brand, why it exists, and why this matters, consistently across all communication.
An integral part of our design process is defining the design and content priorities for each area of the website.
In consultation with you, we will gather information about the audience needs and priorities for the site. Once we have established the nature of these requirements, we have several tools that we combine to produce a clear picture of who the website users are and how they will relate to different kinds of content on each area of the site.
Track everything. Keep your fingers on the pulse of your users’ experience and behaviour. Only then will you know what is working and what is not. A website is never finished. It can always be improved, but you will only know what needs improving if you track and analyse.
A specific and ongoing focus on SEO, CRO and content analysis will help you maximise the effectiveness of the website and any wider marketing and communications activity.
Choosing the right Content Management System
We are platform agnostic and work with many CMS platforms. The key is to choose a platform that has a short learning curve for your team and makes future development more robust and efficient. We usually prefer to promote open source CMS platforms such as WordPress, Drupal and Umbraco but will always scope out and recommend the best platform in each case.
Setting up the right hosting and security is essential to build trust and protect your reputation. We work with you to scope robust and reliable hosting that fits the needs of your business. From a support perspective we can do as much or as little as you need, to maintain the content and protect the site for the long term.