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1Insurer

Bringing a FINTECH FEEL VIA A REBRAND

The brief

To help the business position their proposition with technology at its core. To provide a platform for growth that helps to communicate the strength of their offering into the insurance sector and facilitates lead generation.

Our Approach

As part of the full brand development project we looked at how the brand assets could work to present a fintech feel. The website presented an opportunity to bring elements of the brand to life, using animation and movement to really push the boundaries.

It was important that the site still presented an intuitive and value adding user experience, and we focused on a modular approach that led a user through the core elements of the proposition.

FEATURES

To communicate the feeling that 1Insurer's technology had the potential to empower the industry we integrated a graphic device into carefully selected imagery. On the homepage we were able to animate this to add an extra dimension while the animated the logo helps add to the fintech feel. A core feature across the whole site was to drive leads with the use of clear and well positioned calls-to-action.
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LIKE WHAT YOU’VE SEEN? LET’S TALK

Everyone has their own opinions and personal preferences when it comes to website design. Therefore it is important to consider not just what you like, but what the majority of your audience will like. We have extensive experience in delivering websites that offer an authentic but equally aspirational platform to move your business forwards.

If you believe your website could work harder we’re here to help you get more from it.

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